Designing direct mail and online campaigns that helped OVO Energy challenge the “Big Six”

OVO Energy is an energy company with a mission – to be the alternative to the Big Six energy companies, supplying energy competitively with great customer service. As a Senior Creative working with a Senior Copywriter at The Sharp Agency I was involved in creating many direct mail and door drop campaigns, as well as supporting their major above-the-line campaigns by developing online advertising.

OVO Energy have two core target audiences: Pay As You Go customers who need to find a company that makes it easy and cheap for them to top up their meters; and Pay Monthly customers who also want cheap energy, but with great customer experience. No matter which audience we were talking to, the key thing was to be friendly while keeping the messages clear. Sometimes I wanted to inject a little humour into a particular pack, for example creating a lightbulb box for an energy saving lightbulb, that also offered an even better way to save money – by switching to OVO Energy. Or by designing a leaflet for people moving home, that redecorated old-fashioned wallpaper with OVO Energy green paint. However, sometimes just being clear and direct works best. I designed a colourful door drop leaflet that started as the challenger pack to an existing leaflet. It beat it, and continued to outperform previous leaflets over many reprints.