Direct Marketing

Direct mail is still proving itself as the best way to talk to customers and potential customers. Over my two decades working within design and marketing, I’ve designed many successful packs for both national and local campaigns. My rule for a successful design is keep it simple – no one wants to work hard reading a leaflet! So keep the message straightforward, with a structure that helps the reader find what they need. And if the idea helps the recipient raise a smile, then that’s a bonus.

Take a look below...

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HSBC

I came up with clever ideas to prompt businesses to switch to HSBC Business Banking.

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First Direct

I wrote quirky messages to let people know that First Direct was the bank for them.

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OVO Energy

I designed packs that helped OVO Energy stand out in a crowded market with a clear message.

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Benenden Health

I came up with a fun idea that sold the Benenden Health employee scheme to caring businesses.

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RICS

My designs drove the most renewals of Royal Institution of Chartered Surveyors membership.

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Sandringham

I designed a pack that got Independent Financial Advisors to join together and become Partners.