Direct mail is still proving itself as the best way to talk to customers and potential customers. Over my two decades working within design and marketing, I’ve designed many successful packs for both national and local campaigns. My rule for a successful design is keep it simple – no one wants to work hard reading a leaflet! So keep the message straightforward, with a structure that helps the reader find what they need. And if the idea helps the recipient raise a smile, then that’s a bonus.

Take a look below...