Branding & Logos
Whether I’m designing a single logo for a local company, or a full corporate rebrand with guidelines documents for a national organisation, I always aim to capture a brand’s essence. Something that will make it unique, memorable and resonate with their audience.
Take a look at the logos I’ve designed below, or scroll further to see brand guidelines...
I created both the name and logo for Giant Hospitality’s brand of hotels. I designed the logotype to be a visual metaphor for the word “whisper”.
I designed the new brand identity for HomeServe. To maintain continuity from the old logo, I kept the house icon, but then changed the colour and crafted the letters in the font to be smiley and friendly.
I designed this logo for Bronx Originals Clothing to have a classic American feel. It had to work well on clothing labels and swing tags. The winged “B” could also be used independently on tabs and tickets.
Discover Huddersfield is a non-profit company that leads guided walks to showcase the town’s interesting and historical sites. This master brand logo uses all the colours of the rainbow to suggest the range and variety of sights you can see.
I designed this logo for a local dog grooming salon. The furry gold outline contains a smooth and well-groomed dog.
This logo stamp that I designed for Kirklees Council is used as a branding mark by businesses who’ve invested in the Kirklees region. The tick shape can be used to point to a fact about the region as well as being a shadow that lifts the text off the page.
I’ve designed and written brand guidelines for both national and local organisations.
Brand guidelines can be the perfect opportunity to inspire creativity and demonstrate design possibilities for a brand marketing team. But sometimes they simply need to define all the key elements as succinctly as possible, and be the reference point to keep everything consistent. Whichever type I design, I make them clear, precise and user friendly.
Take a look below...